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Expository Essay Writing 
http://www.geocities.com/SoHo/Atrium/1437/expo.html
Expository essays require that the writer give
information, explain the topic or define something. To accomplish that, they are
best developed by the use of facts and statistical information, cause and effect
relationships, or examples. Since they are factual, they are written without
emotion and usually written in the third person. That means that the use of the
pronoun "I" is not usually found within the essay.
Fundamentals of Writing
Advertising Lesson Plan
http://www.proteacher.com/070039.shtml&title=Ad%20Attack
This is a wonderful lesson for teaching advertisements by having students
analyze the "hidden" messages of advertisements targeted to their age
group. This lesson is adaptable for primary grades but is appropriate for
intermediate grades.